Wilson Sporting Goods (Chicago) is continuing its expansion into physical retail with the opening of its first flagship store, a 6400-square-foot space located in New York City’s SoHo district.
The flagship’s main attraction is the Thomas E. Wilson Park, an indoor atrium space that allows shoppers to test the store’s offerings by hitting tennis balls, playing catch, shooting hoops and more. The atrium also features a graffiti mural by NYC artist Greg Lamarche that pays homage to the store’s location.
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The store will offer in-store services such as a full-time “racket stringing maestro,” leather ball customization, a golf simulator and glove personalization.
Wilson opened its first brick-and-mortar store in its hometown of Chicago in July 2021 and a NYC pop-up in September 2021. The company says it will continue its expansion into physical retail by opening stores in Los Angeles and Shanghai in the coming year.