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Wow: Post Malone, Dallas Cowboys Open a Raising Cane’s

The newest Raising Cane’s isn’t your run-of-the-mill quick-service restaurant. A partnership between musician Post Malone and the Dallas Cowboys, the new Dallas eatery is awash in memorabilia from both parties, along with a strong dose of the NFL team’s blue-and-white colors.

“Growing up in Dallas, I’ve been a fan of the Dallas Cowboys and Cane’s since I was a kid, so it is an honor to be part of this collaboration with two of the greatest brands in history,” said Malone.

He took those feelings when designing the restaurant, marked by a 32-feet-tall Cowboys star that greets customers entering the drive-through. Other touches include a custom silver vinyl wrap around the restaurant exterior, silhouettes of Post’s signature on-stage moments, blue lighting, Dallas Cowboys memorabilia and a suit of armor (the latter an apparent reference to Malone’s attire in the video for “Circles”).

The restaurant marks the latest partnership between Malone and Raising Cane’s, which began from a conversation between him and friend/Raising Cane’s founder Todd Graves. Growing up eating Cane’s, Post made a personal request to Graves to open one of the chain’s chicken fingers restaurants near his home in Midvale, Utah, resulting in a restaurant opening there designed by Post.

“No restaurant brand has collaborated with a global superstar and sports team on this level, and to see it come to life has been a great experience,” said Graves. “Post and the Cowboys have loyal fanbases and we’re looking forward to welcoming them to this restaurant that Austin (Post) designed…”

PHOTO GALLERY (6 IMAGES)
📷 Photography: Courtesy of Raising Cane’s Restaurants

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VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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