Headlines

Ralph Lauren Art Wall Project in N.Y.

Façade of Denim & Supply Store will become canvas for rotating group of artists

Published

11 years ago

October 7, 2013

steve kaufman

Ralph Lauren Corp. (New York) is launching The Art Wall Project at its Denim & Supply Ralph Lauren store on University Place in New York’s Greenwich Village.

The company will transform the store’s façade into a work of art, using a variety of emerging artists.

Beginning October 23, reports Women’s Wear Daily, the first installation will feature a design by the graffiti and street artist Hellbent, who will perform live for passersby as he creates his exhibition.

The retailer will create limited-edition products inspired by The Art Wall, with sales of these custom products benefiting students at the School of Visual Arts.

“The Art Wall Project is a large-scale collaborative project which combines public artwork, Denim & Supply branding, social media, product development and philanthropy, all part of what we like to call ‘merchantainment,’ ” said David Lauren, executive vp of global advertising, marketing and communications.

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