2021 Retail Renovation Competition
Scope of work: Renovating two existing floors and converting a basement-level garage into selling space. “That allowed us to trade on a larger scale and extend our homeware, food and beauty offer,” said Errol Solomon, Executive Store Design and Visual Merchandising, Woolworths. “All the above-ground spaces are connected internally by an atrium that we relocated to be a more central spine for vertical circulation.”
The new basement selling space, meantime, was dedicated to a coffee bar and a café, a click-and-collect counter, a gift-wrapping station and a beauty bar.
Unique challenges: The basement has a very low ceiling, reflecting its previous use as a parking garage. “Because it was not feasible to raise the soffit height, we had to work with the current infrastructure — including several massive columns — without making the space feel oppressive,” says Solomon. “To do that, we opted to darken the overhead equipment and have a lighter color on the soffit to create contrast that alleviates the perception of a low ceiling.”
In addition to a tight timetable — two months — Covid hit during the project, which meant the design team had to work under strict quarantine measures, Solomon adds.
What sets the project apart: The update turned the store into the first — and so far only — one of the chain’s 155 full-line outlets that trades over three floors.
PHOTO GALLERY (62 IMAGES)
📷: Jac De Villiers, Cape Town, South Africa
{{gallery_holder}}