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Abercrombie to Close Gilly Hicks Stores

"Cheeky" intimates brand will be rolled into Hollisters

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Abercrombie & Fitch Co. (New Albany, Ohio) will end its Gilly Hicks experiment after six years, closing the 28 Australian-themed stores and incorporating the intimates brand into its 600-store Hollisters chain.

A&F chairman and ceo Michael Jeffries said the decision followed a “successful pilot of selling Gilly Hicks branded intimates in Hollister stores.”

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