All About Eve

The performer Eve has launched her Fetish fall apparel collection at Macy's Herald Square in New York.

Fetish consists of urban activewear, denim, fashion forward separates and accessory products for the young urban market. For fall, it will introduce a leisure group, an athletic group, a basics group and a fashion group. Fabrics include velour, satin, cotton spandex, stretch poplin, corduroy and denim. It is manufactured, marketed and distributed by Innovo Group Inc. (Los Angeles).

Macy's opened the Fetish soft shop on Thursday, Sept. 18, 2003, on the Juniors floor, flanking the clothing collection with poster-size images of the fall ad campaign and Fetish-clad mannequins. Other select department and specialty stores will debut the collection, starting September 27.

Macy's will dedicate its 34th Street windows to the collection beginning September 19, and continuing over a two-month period. Fetish's presence will appear in other areas inside Macy's, as well, with Fetish signage and 18 dressed mannequins throughout the Juniors floor.

After the launch, Innovo will expand the number of doors for Fetish with both Macy's East and West, from 73 to over 125 nationwide.