Headlines

Analysts: Holiday Sales to Rise Moderately

Totals could reach $986 billion

Published

10 years ago

October 6, 2014

Retail analysts at Deloitte (New York) predict an increase in holiday sales this year over the 2013 holiday season. The company expects retail sales from November to January to rise 4 to 4.5 percent, versus last season’s 2.8 percent increase over the previous year. If the forecasts are correct, holiday retail sales could total between $981 billion and $986 billion.

In its 2014 Holiday Report, Daniel Bachman, Deloitte's senior U.S. economist explains, “Income, wage and job growth are positive indicators heading into the holiday season … Debt levels remain at historical lows, and stock market gains coupled with increasing home prices have a wealth effect on consumers, which may encourage increased spending compared with prior years.”

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