In our fascination with the complex world of modern telecommunications, it's easy to forget that it all exists to carry information from one person to another. Individuals communicate, and that's the theme at the new AT&T store in Chicago. The 2,000-sq.-ft. store features a simple floorplan, with a rounded, central sales area ringed by traditional and interactive displays highlighting the company's history, accomplishments and products. Displays are offset by light wood fixturing and wall panels, allowing the brand information to dominate. The net result is a retail manifestation of a powerful brand — another way for the corporation to get its message through.
Client/In-House Design Team: AT&T, Seattle Design: WalkerGroup/CNI, New York City; Thomas Thompson Lighting Design, New York City Suppliers: Laszlo Bodak, New York City (engineering); Fisher Development Inc., New York City (construction); Mercury On Line Solutions, Inc., Tacoma, Wash. (internet-based interactive kiosks); Impart Electronics, Seattle (audio/video); Chicago Display Marketing, Chicago (fixtures); Ventec Technologies Ltd., Chicago (flooring); Federal Sign, Santa Ana, Calif. (signage); WalkerGroup/CNI, New York City (graphics); Photography: Dub Rogers, New York City