Bal Harbour Shops, a luxury shopping center in suburban Miami that has been called the “fanciest mall in America,” has launched an e-commerce platform that allows shoppers to buy products directly from its stores, Forbes writes.
Called Bal Harbour Shops Marketplace, it’s a curated selection of fashions and accessories that are currently featured at the mall’s stores. The goal of the platform is to allow its upscale clientele who are out of town, or who can’t make it to the mall, to browse the store windows online. Customers can pick up products at the store or have them delivered.
Additionally, the Marketplace incorporates heavy doses of content from its twice-yearly glossy magazine, twice-weekly newsletters and social media presence consisting of 250,000 followers.
Read more at Forbes.