U.K.-based shopping mall Westfield London has created a 4000-square-foot experience dubbed “For You” that’s designed to display short-form video content from TikTok, reports The Guardian. The “unique IRL experience” unites the best TikTok talent around family, food and fashion.
”The experience of video and retail are becoming increasingly intertwined and to be able to bring TikTok to life together with Westfield London was a challenge that our team relished,” said Holly Harrison, fashion and retail brand partnerships, TikTok.
The house-style format will highlight trends that emerged on the social media platform and visitors are invited immerse themselves in this virtual world within a physical space. The Living Room highlights the power of editing, while The Kitchen shares recipes that went viral during the pandemic along with cook off challenges. The Dressing Room is home to beauty, fashion and glow up challenges, and The Garden aims to divulge the best tips and tricks for everything from sports to dance routines.