Food Retailing / Supermarkets

Burger King Halts Futuristic Redesign

Exploring less expensive remodel option

Published

13 years ago

April 8, 2011

VMSD Staff

Burger King (Miami) has decided not to follow through on its plans to roll out a “20/20” restaurant design that included red-flame chandeliers that cost about $500,000 per store to create, reports BurgerBusiness.com.

The design plans were first announced in October 2009, by former ceo John Chidsey, who said the chain would remodel all of its more than 12,000 Burger Kings worldwide to the contemporary, edgy design. Chidsey recently left Burger King’s management team.

Executive vp and cfo Daniel Schwartz told analysts this week that the chain is testing a “lower-cost remodel solution” that will require “substantially, meaningfully less” than the $500,000 to $600,000 per store he says was previously involved, according to BurgerBusiness.

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