BVG — a new retail space in Disney's Contemporary Resort, Orlando — is as unique as its surroundings. A structural grid system, forming the store's roof, is completely encased in Plexiglas® panels so patrons can gaze up to the looming hotel stories. Guests can also look down from the balcony, but shoppers are protected from any falling objects.
BVG's design concept was developed through an “Art is Architecture” storyline. A “Niche Wall,” for example, is a Cubist approach to merchandising select pieces. Designers wanted a dominant presentation that was simple and clean, and new fixture designs were integral to the plot. One fixture allows more creative ways of presenting merchandise. The fixture's two main components are decoratively connected with an aluminum-wrapped, metal swirl topper.
Design: Walt Disney Attractions Inc., Lake Buena Vista, Fla. — Tony Mancini, vp, retail store development; Johnnie Rush, director, store planning and design; Todd Taylor, manager, store planning and design; John Hoskinson, director, merchandise presentation, parks and resorts merchandise; Tony D'Orazio, manager, merchandise presentation, creative; Joe Spartz, merchandise presentation resorts manager; Dan Queri, manager, retail project services; Ted Larson, retail project services senior manager; Osman Baig and Leslie Kramer, creative planners; Agnes David-Hoffman, WDI, creative art direction; Patricia Bean, WDI, show quality
Architect of Record: HLM Architects, Orlando
Suppliers: SGA Audio Design & Services, Orlando (audio); Creative Arts, Pinellas Park, Fla. (display windows); Creative Arts, Pinellas Park, Fla.; Seven Continents, Toronto, and Bay Area Display San Francisco, San Francisco (fixtures); Crystolon, Commerce, Calif., Sun Works Plastics, Clearwater, Fla., and Fetzers, Salt Lake City (hardware/Plexiglas/shelving); Silvestri California, Los Angeles, Display Concepts, Trenton, Maine, and Seven Continents, Toronto (merchandise presentation); ScentAir, Ococe, Fla. (scent)
Photography: Lee McKee, Legrand Photography, Monteverde, Fla.