Headlines

Casual Male Launching New Chain

Destination XL superstores planned for four markets

Published

14 years ago

July 8, 2010

VMSD Staff

Casual Male Retail Group Inc. (CMRG, Canton, Mass.) has unveiled plans for Destination XL (DXL), a new superstore concept catering to the bigger and taller man. The first DXL stores will open this summer in Chicago, Houston, Memphis and Las Vegas.

CMRG said the DXL stores will average 12,000 sq. ft. and will offer clothing, shoes and products drawn from its four existing apparel businesses. The company said superstore concept was created following a six-month consumer research study conducted by L.E.K. Consulting that found that big and tall men are looking for more options in a “one-stop-shop” environment and are willing to travel longer distances for a place that caters to their specific needs.

“DXL is a new and innovative retail concept that is attuned to our customers’ needs,” says David Levin, CMRG’s president and ceo. “Our target customer wants choices, value for their dollar and the convenience and unique shopping experience DXL offers.”

CMRG’s existing business includes 454 Casual Male XL retail and outlet stores and 19 Rochester Clothing stores.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design