Chanel Opens First U.S. Pop-Up Shop

Chanel (Paris) has opened its first U.S. pop-up shop. The Aspen, Colo. “ephemeral boutique” will be open only through July 6, and focus exclusively on the Métiers d’Art Paris-Dallas pre-fall collection that Karl Lagerfeld presented in Dallas in December, according to Women’s Wear Daily.

The space, on the second floor of the mountainside Casa Tua restaurant and private club, captures the vibe of the collection.

While this is the first ephemeral boutique in the U.S., the concept is not entirely new to Chanel. Since 2010, the fashion house has operated ephemeral boutiques in Saint-Tropez from April to October, and Courchevel, France, from December to April. It’s also had pop-ups in Capri, at Harrods in London, at Colette in Paris, Joyce in Hong Kong, Podium in Moscow, Dover Street Market in London and Restir in Tokyo, WWD reported.