Chipotle Unwraps Asian Concept

Chipotle Mexican Grill Inc. (Denver) introduced its new Asian concept restaurant, ShopHouse, in Washington, D.C.’s Dupont Circle. The company announced the project more than a year ago.

The menu is inspired by the street food of cities such as Singapore, Bangkok and Hanoi, and features rice and noodles topped with ingredients such as chicken satay, tofu, pork meatballs, Chinese broccoli and eggplant.

The first location features an interior reminiscent of Chipotle's Mexican restaurants with industrial elements, including recycled dark maple treated to look like teak and high-efficiency lighting, reports The Huffington Post.

ShopHouse's director of concept development, Tim Wildin, told the Post that Chipotle has no plans to open additional ShopHouse locations. “For now, we're really looking at this as an experiment,” he says.
 

VMSD Staff

Drawing on more than 125 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

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