Headlines

Coach Names President of Reed Krakoff Brand

De Boni was head of Prada’s U.S. operations

Published

15 years ago

September 16, 2009

VMSD Staff

Coach Inc. (New York) has tapped Graziano de Boni, former head of luxury brand Prada's U.S. operations, to run its new Reed Krakoff clothing and accessories division.
De Boni became president and chief executive of Prada USA in mid-2008 and prior to that, served as an executive at Valentino.

The Reed Krakoff luxury line, named after Coach's president and executive creative director, will offer clothing, handbags, shoes and jewelry to be sold in a small number of stand-alone stores, boutiques and specialty stores. Price points for the brand, which is expected to launch in early 2010, will range from $495 to $1195.

According to Women’s Wear Daily, Prada SpA has named chief operating officer Sebastian Suhl as president and ceo of Prada USA on an interim basis.

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