Headlines

Crate and Barrel Dedicates Space to Marimekko

Shop-in-shop to debut in SoHo store this fall

Published

14 years ago

August 18, 2010

VMSD Staff

Crate and Barrel (Northbrook, Ill.) plans to open a Marimekko shop-in-shop dedicated to the Finnish apparel and interior design and textile house. Located at its SoHo store, the space will feature textiles, bed and bath, decor and some apparel. It is expected to open in mid-October.

Both brands say they are also exploring further opportunities for collaboration, including other shop-in-shops and e-commerce.

Crate and Barrel began selling Marimekko fabrics in 1967, followed by a clothing line several years later.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design