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J.Crew Launches Fall Line on Pinterest

Retailer is using social media for much of its customer communications

Published

11 years ago

August 23, 2013

steve kaufman

J.Crew Group Inc. (New York) has launched its September line on Pinterest prior to sending out its print fall catalog.

A year ago, the retailer had neither a social media department nor a Pinterest account.

In addition to the Pinterest promotion, Crew used Instagram to promote its August in-store “Style Sessions” event, inviting customers to upload photos of themselves at the event for a chance to be featured in an upcoming Style Guide feature.

For next month’s New York Fashion Week, Crew will keep a “Fashion Week Diary” on Tumblr, giving followers a glimpse of model castings, hair and makeup run-throughs and other preparations for the show.

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