Culture Policeman

Nike Inc. (Beaverton, Ore.) has named Sandy Bodecker vp, sport culture, for the Nike brand. It’s a newly created position designed to drive growth of Nike's sport-inspired footwear, apparel and equipment businesses.

Bodecker is a 23-year Nike veteran known for successfully building new businesses and new categories. He’s credited with establishing Nike as a leading global soccer brand. Most recently, he headed Nike's skate business, driving product innovation and building relationships and brand credibility with retailers, athletes and consumers.

In his new position, Bodecker will lead what Nike calls its “expanding sport culture opportunity,” including action sports and skate. He will have responsibility for strategic leadership and direction, as well as partnering with Nike's product engines and regional management. He will report to Nike brand president Charlie Denson.