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Cyber Monday Predicted as Largest US Shopping Day

As many as 75 million shoppers will take advantage of online deals



Today marks the annual shopping holiday Cyber Monday, and this year Adobe Analytics predicts it will come out on top as the largest shopping day on record in the United States, with a forecast of $7.8 billion in sales.

Deep discounts are expected to draw 75 million shoppers, putting retailers’ online infrastructures to the ultimate test. Sites from retailers including Walmart, J.Crew, Lululemon and Lowe’s crashed on Black Friday due to the surge in web traffic and online orders.

Toys, apparel and electronics are offering the steepest discounts, according to Reuters, with Gap and Nordstrom offering the same 50- to 60-percent-off sales they did on Black Friday. Target is offering 30 percent off some toys, and Kohl’s is discounting Lego sets by 30 to 40 percent, as both retailers seek to win over market share in the category amid the closure of Toys ‘R’ Us stores.



MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
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Founder and Creative Director, Quinine Design

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