Designing Woman

Design Within Reach Inc. (DWR, San Francisco), has appointed Tara Poseley as the company's vp, merchandising. Poseley joins DWR after a 15-year career at The Gap Inc., most recently as senior vp, merchandising for GapKids and babyGap.

Poseley will be the company's chief merchant, responsible for the overall strategic direction of the company's product offerings, management of the buying team and relations with vendors.

“As we look to better serve our customers and grow the company, Tara's extensive merchandising experience and enthusiasm will contribute much to our providing the best designed and most relevant selection of products possible,” says ceo Wayne Badovinus.

Poseley will be located at the company's San Francisco headquarters, and will report to Badovinus. She replaces John Ball, who has relocated to Dallas to be DWR's regional sales director.

DWR is an integrated multi-channel provider of distinctive modern design furnishings and accessories. The company markets and sells its products to both residential and commercial customers nationwide through its catalog, studios, web site and direct sales force.