Headlines

Dick’s Sporting Goods Looks to Appeal to Women

The company has unveiled a multi-million dollar effort to support women’s sports in hopes of winning more female customers

Published

4 years ago

February 6, 2020

VMSD Staff

Dicks Sporting Goods (Coraopolis, Pa.) has expressed plans to release a national ad campaign focused on women’s sports, while expanding its selections for women and girls, reports Bloomberg.

On Tuesday, the company revealed a $5 million grant they made to the U.S. Soccer Foundation, alongside a sponsorship of USA Softball, a team that recently rejoined the Olympics after being dropped in 2008.

Dick’s has been increasingly progressive in recent years, pulling firearms from its stores to advocate for gun reform: Women more often support this position than men, according to Bloomberg.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design