Headlines

Diesel Planet Opens on Fifth Avenue

Store is largest of the chain’s four locations

Published

15 years ago

February 18, 2009

VMSD Staff

Diesel opened the doors to its largest Diesel Planet store in the world on 5th Avenue in New York. The fourth Diesel Planet location joins Tokyo, Hong Kong and Milan.
The New York store features a three-story high exterior with hand-cut black steel and cast glass, Diesel’s signature logo and eye-catching lighting effects. Inside, shoppers will find an extensive collection of denim, jewelry, bags and shoes.

In conjunction with the opening, the store is hosting a week-long celebration, called the Diesel Dinner Series, which takes place in the main window overlooking 5th Avenue. By day, this window is as an urban apartment, and then at night, it is transformed into a dining room where New York personalities will enjoy a full meal.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design