German perfume chain Douglas (Hagen, Germany) has named Tina Müller as its new ceo.
Müller, currently chief marketing officer at carmaker Opel (Rüsselsheim am Main, Germany), will replace Isabelle Parize, reports Women’s Wear Daily. Previously, Müller held leadership roles at L’Oréal, Wella and Henkel.
“Isabelle Parize has moved our company forward at an impressive pace,” said Henning Kreke, chairman of Douglas’ supervisory board, adding that Müller is positioned to tap into the potential market of young customers.
Douglas has 1900 retail locations in 19 countries and sales of about €2.7 billion.