Engaging the Creative Mind

Creativity is a gift we all share, and the human brain loves it. Why, then, does it seem so elusive to some and so abundant in others? Unlocking our creative potential is, in part, a result of embracing the dynamic interplay between the brain and environments we inhabit every day. David Kepron, formerly of Little, explores how our creative brain works while at VMSD’s 2015 International Retail Design Conference in Austin, Texas, during his session, “Design is Not a Department: Understanding and Engaging the Creative Mind in Retail Place Making.” For more details about IRDC 2016, Sept. 13-15 in Montreal, visit IRDConline.com.