Headlines

Express Sues Wal-Mart Over Slogan

Says discounter’s slogan infringes on trademark

Published

16 years ago

May 15, 2008

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Express, the New York-based specialty store chain, is suing Wal-Mart Stores Inc. for trademark infringement and unfair competition for its “Express for Less” ad campaign. A complaint filed in Manhattan federal court Monday states Wal-Mart’s infringing mark literally communicates to the consumer that it, a discount retailer with an overwhelming nationwide presence, is offering genuine Express branded apparel of the same quality, but “for less,” at a lower, “unbeatable” price.

In the lawsuit, Express is seeking to enjoin Wal-Mart from infringing on its trademark. An advertising circular used as an exhibit in the complaint notes that Wal-Mart will match the price of local competitors on identical products.

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