Headlines

Girbaud Ordered to Liquidate

Denim company still seeking to relaunch its brand

Published

11 years ago

November 8, 2013

steve kaufman

Marithé + Francois Girbaud (Paris), once the height of French denim fashion, has been ordered by the commercial court in Paris to liquidate and has closed its seven company-owned stores.

The company filed for bankruptcy last year, but missed the court’s deadline to reorganize and regain profitability.

Franchise boutiques throughout France, as well as in Casablanca and London, will remain open while the two founders whose names are on the label and company president Denis Noharet continue talks with an unidentified foreign investor to re-launch the brand later this year or early next.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design