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As part of the festivities for the 2004's NBA All-Star Game, Nike themed its Beverly Hills Niketown location with dramatic retail displays. To create different-sized graphics, Crush used materials such as canvas and sintra printed on its digital direct-to-board device. Crush Creative LLC (818-842-1121; fax: 818-562-1063; Internet: www.crushcreative.com)

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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

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