Luxury brand Gucci (Florence, Italy) has opened a new boutique on London’s New Bond Street, replacing a former location on the corner of Old Bond Street, Women’s Wear Daily reports. The store reflects the brand’s Gucci Salon concept as a celebration of the house’s craftsmanship and involvement in art.
The store is double the space of the previous one, taking up 15,000 square feet with five floors inside a building that opened in 1913 as an art gallery, WWD reports. The building is preserved by Historic England, a public body of the British government, which limits work on the space to minor restorations.
The former gallery space now displays Gucci’s handbags, fine jewelry, women’s ready-to-wear and footwear set against white columns and dark wooden chevron flooring.
A curved staircase leads to the lower floor, where men’s ready-to-wear, watches and small leather goods are positioned. A mezzanine has been installed for the Gucci Valigeria travel collection, which replicates a vintage railway train.
The Tudor Room is dedicated to Gucci’s past with a selection of suitcases and duffel bags from the brand’s archive in Florence spanning from the 1930s to the ‘80s.
This is Gucci’s first European store with a Salon on the top floor reserved for VIPs and top-tier clients by appointment only. The room will change with each appointment as it will be tweaked to fit the tastes of the client, WWD notes.