Connect with us


Gucci Unveils New Bond Street Boutique in London

New store has 15,000 square feet space spread over five floors in a historic building





Luxury brand Gucci (Florence, Italy) has opened a new boutique on London’s New Bond Street, replacing a former location on the corner of Old Bond Street, Women’s Wear Daily reports. The store reflects the brand’s Gucci Salon concept as a celebration of the house’s craftsmanship and involvement in art.

The store is double the space of the previous one, taking up 15,000 square feet with five floors inside a building that opened in 1913 as an art gallery, WWD reports. The building is preserved by Historic England, a public body of the British government, which limits work on the space to minor restorations.

The former gallery space now displays Gucci’s handbags, fine jewelry, women’s ready-to-wear and footwear set against white columns and dark wooden chevron flooring.

A curved staircase leads to the lower floor, where men’s ready-to-wear, watches and small leather goods are positioned. A mezzanine has been installed for the Gucci Valigeria travel collection, which replicates a vintage railway train.

The Tudor Room is dedicated to Gucci’s past with a selection of suitcases and duffel bags from the brand’s archive in Florence spanning from the 1930s to the ‘80s.

This is Gucci’s first European store with a Salon on the top floor reserved for VIPs and top-tier clients by appointment only. The room will change with each appointment as it will be tweaked to fit the tastes of the client, WWD notes.




MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design

Promoted Headlines





Most Popular