Headlines

He’ll Source for Sears

Rodney Birkins is former J.C. Penney executive

Published

20 years ago

August 19, 2004

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Sears, Roebuck and Co. Inc. (Hoffman Estates, Ill.) has named former J.C. Penney executive Rodney M. Birkins Jr. to the post of senior vp of sourcing, effective September 1. He will report to Gwen Manto, Sears executive vp and general manager, apparel.

Birkins will oversee all sourcing, international buying operations and technical design efforts for Sears.

“Rodney is a proven leader with key industry knowledge and a reputation for achieving results,” Manto said. “His expertise in global sourcing, international operations and emerging markets will play a key role at Sears as we take our apparel business to the next level.”

Birkins most recently served as president of the international purchasing and import subsidiary of J.C. Penney (Plano, Texas), responsible for the company’s sourcing operations including 31 international offices. He brings nearly 30 years of retailing, merchandising and sourcing experience to Sears from his career at J.C. Penney.

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