Connect with us

Specialty Non-Apparel

Herman Miller Debuts Showroom at Fulton Market Chicago: PHOTOS

All eight brands come together in 1920s-era brick building

mm

Published

on

The Design Within Reach Studio at Fulton Market. Photography: Courtesy of Herman Miller

Herman Miller (Zeeland, Mich.) recently debuted its first standalone location at Fulton Market Chicago, uniting all eight of its brands into one showroom. This location was a new approach for the company that previously only participated in trade-only showrooms. Set at 45,000 square feet and occupying a 1920s era brick building, special care was given when redesigning the storefront to preserve the original brick façade, allowing the new location to acclimate seamlessly into its new Chicago home in The Meatpacking District.

The experience starts on the ground floor of the building where shoppers will be greeted with Herman Miller’s three retail brands: Design Within Reach, HAY and Herman Miller. Designed to create momentum as customers make their way upstairs to the additional group showrooms upstairs, the overall space becomes a company portfolio.

Photography: Courtesy of Herman Miller

Drawing on more than 120 years of history serving the retail design market, VMSD magazine provides retail professionals with the most up-to-date, innovative retail design ideas and industry news through its industry-leading magazine, website, social media channels and bulletins.

Advertisement

SPONSORED VIDEO

Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

Promoted Headlines

Advertisement
Advertisement

Subscribe

Advertisement

Facebook

Most Popular