Specialty Non-Apparel
On Our Radar: Kia Great West Showroom, London
Playing off Kia’s brand slogan Movement that Inspires, an attention-grabbing light show was created for its Great West Showroom in London
RECENTLY, KIA (Seoul, South Korea) partnered with design agency Green Room (Birmingham U.K.) to launch a campaign on the “world’s biggest billboard” at the Great West Showroom in London. Every day upwards of 211,000 customers drive by this showroom, seeing into the building for a passing second. This new billboard display aimed to change that. Emulating the thematics of a light show for passersby, the billboard plays off Kia’s global brand slogan debuted last year: “Movement that Inspires.” The challenge was to make a display that could draw the attention of those who only pass by the showroom for a few seconds, with their design concept of “Electric Avenue.” A combination of lights, screens and Kia’s logo come together to cement the car company’s rebranded corporate identity.
PHOTO GALLERY (4 IMAGES) 📷: Courtesy of Green Room, Birmingham, U.K.
MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.
Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design
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MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty
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