Headlines

H&M’s Revamped London Flagship

Brand takes over six floors on Oxford Circus

Published

11 years ago

March 15, 2013

VMSD Staff

H&M Hennes & Mauritz AB (Stockholm, Sweden) has opened its revamped flagship on London’s Oxford Circus, Women’s Wear Daily reports. The shop, which was previously three floors, has grown to six and now encompasses 40,300 square feet.

Menswear takes up the bottom floors, while the rest are dedicated to womenswear, swimwear, lingerie and the mainline collection, Divided. It also houses a new shoe lounge and “chillout lounge,” which will be used for events. This new locale with a boutique feel will also offer free wifi.

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