Hugo Boss Debuts New Concept Store

Hugo Boss (Metzingen, Germany) has opened a new concept store at the Americana Manhasset in Manhasset, N.Y., marking its first location for the concept in the U.S., Women’s Wear Daily reports.

The design is already found in higher-end locations in China and Europe, and will continue to be rolled out next year with four additional units planned in Asia-Pacific and Scandinavia, according to the WWD article.

Design details of the 3400-square-foot location include dark brown color themes with contrasting beige matte fabric back walls, bronze brushed and high-gloss surfaces, stone flooring and leather accents. The store carries Boss and Boss Green men’s wear, and Boss, Boss Orange and Hugo women’s collections, along with shoes and accessories.