Headlines

Ibex Breaks into Brick and Mortar

Opens on Boston’s Newbury Street

Published

14 years ago

September 21, 2010

VMSD Staff

Merino wool apparel and accessories brand Ibex Outdoor Clothing (White River Junction, Vt.) opened its first store in the Back Bay area of Boston. The new 1000-square-foot location is on Newbury Street and is the first of several planned stores.

“Opening our first retail store and allowing customers to touch and feel our products while engaging with our people is a milestone for Ibex,” says John Fernsell, Ibex’s founder and ceo. “We aim to educate people that wool is the very best textile for those who live an active lifestyle, due to its superior natural performance properties to regulate body temperature and resist odor.”

The company has hired retail operations leader, Vinita Goswami, formally of lululemon athletica USA, to serve as general manager of retail store operations.

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design