Brand consultancy Interbrand (New York) has released its Best Global Brands report of the world’s 100 most valuable brands. Interbrand’s methodology examines three key aspects that contribute to a brand’s value, including the financial performance of the branded products or service; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price, or secure earnings for the company.
Among the 2012 highlights, Coca-Cola retained its #1 position, Apple jumped to #2 with impressive sales in both developed and emerging markets over the last year, and social media giant Facebook enters the report at #69, after making headlines as the third largest IPO in U.S. history.
“As global competition increases and many competitive advantages, like technology, become more short-lived, a brand’s contribution to shareholder value will only increase,” says Jez Frampton, Interbrand’s global ceo. “The world’s 100 most valuable brands are leading the way by listening to consumers, employees, and investors alike and delivering a seamless and holistic brand experience across an ever-evolving range of touchpoints.”
2012 Top Ten Best Global Brands According to Interbrand:
1 Coca-Cola Beverages
2 Apple Technology
3 IBM Business Services
4 Google Technology
5 Microsoft Technology
6 GE Diversified
7 McDonald’s Restaurants
8 Intel Technology
9 Samsung Technology
10 Toyota Automotive
For the full report, visit www.interbrand.com.