J.Crew Partners with New Balance

J.Crew (New York) is partnering with New Balance to launch its first performance activewear collection.

The New Balance x J.Crew women’s active collection will debut in 35 of the retailer’s 287 stores in the U.S. as well as in locations in London and Toronto, reports Women’s Wear Daily. The New Balance x J.Crew men’s collection will debut in spring 2017.

“We did not have the expertise to do this alone,” said J. Crew’s chairman and ceo Millard “Mickey” Drexler. “We have style sense and quality sense. But we didn’t have the technical sense in getting it done. It’s really important for us to do it — and to do it right.”