JCPenney Partners with Forever 21 to Woo Gen Z

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release.

“Forever 21 and JCPenney share a mission to make the latest trends accessible to all while inspiring unique style and confidence,” said Michelle Wlazlo, executive VP, chief merchandising officer at JCPenney. “The addition of this brand to our portfolio rounds out our Young Minded assortment and brings an exciting new element of in-the-moment fashion.”

The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.