Headlines

Kate Spade Taps Tinder CMO

Jenny Campbell will replace Mary Renner Beech

Published

4 years ago

November 12, 2020

VMSD Staff

Kate Spade (New York) has tapped Jenny Campbell as its next Chief Marketing Officer, Retail Dive reports. Campbell recently held the CMO position for the dating app Tinder (West Hollywood, Calif.) and will replace Mary Renner Beech who has held the role at Kate Spade since 2013.

According to Retail Dive, in an emailed press release, the brand said Campbell will be responsible for “all aspects of brand marketing, with a strong focus on direct-to-consumer strategy and engagement, as well as digital community-building.”

Campbell has previously held positions with Nike as well as the advertising adgencies 72andSunny (Los Angeles) and Wieden + Kennedy (Portland, Ore.).

MasterClass: ‘Re-Sparkling’ Retail: Using Store Design to Build Trust, Faith and Brand Loyalty

HOW CAN WE EMPOWER and inspire senior leaders to see design as an investment for future retail growth? This session, led by retail design expert Ian Johnston from Quinine Design, explores how physical stores remain unmatched in the ability to build trust, faith, and loyalty with your customers, ultimately driving shareholder value.

Presented by:
Ian Johnston
Founder and Creative Director, Quinine Design