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Show the forest, not just the trees: An innovative laser cutting technique creates Lacebark’s memorable silky textile surface. An all-over organic pattern modeled after exfoliating trees reveals additional shades of color when cut at various depths. www.innovationsusa.com

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Embracing Whole-Brained Thinking in the Design Journey

Strategy needs creative, and creative needs strategy—yep, having both is really the only way of unifying all disciplines with a common vernacular with an eye toward building a strong creative vision that is foundational to the processes. Hear from Bevan Bloemendaal, former VP, Global Environments & Creative Services at Timberland, how to connect the dots between disciplines, claiming and creating a clear differentiation for the brand and ensuring that any asset (experience, product, ad, store, office, home, video, game) is created with intention.

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