Lauren Conrad to Open Pop-Up

Lauren Conrad will open a pop-up space for her Paper Crown apparel line Feb. 13, for a three-day run during Valentine’s Day weekend.

The 1100-square-foot space will be located at The Grove in Los Angeles, where Paper Crown is also based. The company teamed with Winter Park, Fla.-based Rifle Paper Co. on a collection of apparel and giftable items that will be sold there, according to Women’s Wear Daily.

Conrad told WWD the collection — which is priced between $5 and $300 — is very “girly and romanic.” Offerings will include dresses, skirts, tops, stationery and smartphone cases, some of which feature Rifle Paper’s signature floral prints.