Headlines

Lauren Conrad to Open Pop-Up

Testing out brick-and-mortar for Paper Crown

Published

9 years ago

February 4, 2015

Sarah Whitman

Lauren Conrad will open a pop-up space for her Paper Crown apparel line Feb. 13, for a three-day run during Valentine’s Day weekend.

The 1100-square-foot space will be located at The Grove in Los Angeles, where Paper Crown is also based. The company teamed with Winter Park, Fla.-based Rifle Paper Co. on a collection of apparel and giftable items that will be sold there, according to Women’s Wear Daily.

Conrad told WWD the collection — which is priced between $5 and $300 — is very “girly and romanic.” Offerings will include dresses, skirts, tops, stationery and smartphone cases, some of which feature Rifle Paper’s signature floral prints.

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