Levi’s Shifts VM Strategy for Bigger Focus on Jeans

IN COLLABORATION WITH U.K.-based visual merchandising agency Lucky Fox, this Levi’s (San Francisco) outpost in Bromley, U.K., features a notable shift in the retailer’s strategy. With a bigger focus on T-shirt and jean offerings, a large denim “fit and finish table” is the star of the show with items featuring integrated NFC tags, allowing shoppers to interact with the product using smartphones. When scanned, the tags send information to customers’ devices like washing instructions as well as fitting and style specifications.

Brightly colored merchandise stands out against the interior’s neutral tones.

Clearly defined zones for jeans and T-shirts are highlighted by billboard-style graphics and help the products jump out against the overall neutrality of the interior. A visual cue that connects to the retailer’s other stores, eco-friendly plywood as a design element is found throughout.

PHOTO GALLERY (9 IMAGES)
📷: Courtesy of Lucky Fox

Carly Hagedon

Carly Hagedon is the Editor-in-Chief of VMSD magazine. She is a graduate of the University of Cincinnati, where she studied Journalism—Magazine Writing and American history. She also currently serves as a board member for the Greater Cincinnati Chapter of the Society of Professional Journalists (SPJ).