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Lord & Taylor to Accept Bitcoins

Mobile phone app scans print ad images to generate purchases

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Lord & Taylor (New York) will start accepting Bitcoin payment for merchandise purchases.

Bloomberg News reported that the purchases will be made using the mobile app, Pounce, using phones to scan images in print advertisements. The software, made by an Israeli startup, now works with the digital Bitcoin wallet of Coinbase Inc. (San Francisco). Bloomberg says Pounce has had a partnership for print-ad shopping with Hudson’s Bay Co. Ltd. (Toronto), Lord & Taylor’s parent company.

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