Macy’s Announces Halloween Pop-Up

Macy’s (Cincinnati) is teaming up with Grandin Road (West Chester, Ohio) to open a pop-up shop at it’s Herald Square flagship in New York Sept. 1.

The 1400-square-foot pop-up will be the first Halloween shop for Macy’s and the first pop-up for Grandin Road. The shop will have four themed merchandiese vignettes: Frightfully Fun, Bewitching, Halloween Glam, and Macabre and Mystical.

Macy’s may be testing the waters to see if a bigger partnership with Grandin Road, such as opening multiple Halloween shops at different Macy’s locations next year, could work, reports Women’s Wear Daily.