Herald Square was brought to life on Sunday as Macy's unveiled its 2007 holiday windows. The streets at 34th and Broadway were closed for 30 minutes as throngs of onlookers experienced “Santa's Big Night,” a series of windows that include magical rollercoaster rides and fantastic space journeys. (Martians also love the holidays.)

One window features a “Christmas Spirit Meter,” while another shows Christmas celebrations in both the northern and southern hemispheres. The festivities were capped off by a surprise visit from the most famous traveler from the North Pole. To the delight of those assembled, Santa appeared on the third floor balcony of the venerable Macy’s flagship store to wish all a Merry Christmas.

Look for more holiday windows coverage in the February issue of VM+SD magazine and online at www.vmsd.com. To submit photographs of holiday windows for inclusion in VM+SD’s annual coverage, contact Anne DiNardo, senior associate editor, at anne.dinardo@stmediagroup.com, or at 513-263-9337.

Photography: Eric Feigenbaum, New York

Eric Feigenbaum

Eric Feigenbaum is a recognized leader in the visual merchandising and store design industries with both domestic and international design experience. He served as corporate director of visual merchandising for Stern’s Department Store, a division of Federated Department Stores, from 1986 to 1995. After Stern’s, he assumed the position of director of visual merchandising for WalkerGroup/CNI, an architectural design firm in New York City. Feigenbaum was also an adjunct professor of Store Design at the Fashion Institute of Technology and formerly served as the chair of the Visual Merchandising Department at LIM College (New York) from 2000 to 2015. In addition to being the New York Editor of VMSD magazine, Eric is also a founding member of PAVE (A Partnership for Planning and Visual Education). Currently, he is also president and director of creative services for his own retail design company, Embrace Design.

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