Department store Macy’s (New York) has entered a partnership with WHP Global to offer Toys “R” Us products to shoppers, reports Forbes. WHP has a controlling interest in Toys “R” Us parent company Tru Kids Inc.
“Toys “R” Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles,” said Nata Dvir, Macy’s chief merchandising officer.
Macy’s will roll out Toys “R” Us stores inside more than 400 of its department stores next year.
The agreement allows Macy’s to offer private label as well as nationally branded toys from the toy retailer to attract Millennial moms. Macy’s will also participate in co-marketing efforts like the upcoming Macy’s Thanksgiving Day Parade.