Make Up For Ever (Paris) has opened its first global flagship in New York's Manhattan neighborhood.
The store, the retailer's sixth location in the U.S., features the brand’s Go Pro Makeup format, in which seven customers sit at a counter in front of mirrors and a conveyor belt loaded with products to try, reports Chain Store Age.
“Between the digitally enhanced store design, broad product assortment and unique educational experience of Go Pro Makeup, we're bringing the core of our brand to life in a way that our customer has never seen before," says Laure de Metz, general manager, Americas, Make Up For Ever, Americas.