Headlines

Makeover for Gordon Food Service

New retail name, tagline

Published

10 years ago

November 10, 2014

170-unit GFS Marketplace (Wyoming, Mich.) is being rebranded as Gordon Food Service Store, parent company Gordon Food Service announced today. The food service distributor is changing its logo and tagline as well, as it attempts to grow and promote its retail division, according to M Live.

In its logo, the “GFS” acronym will be replaced by the full company name. Store sign changes will begin in April. The renamed Gordon Food Service Stores will also bear the new tagline, “Always at your table.”

Merchandise and product branding will remain unchanged, according to the company. As a food service distributor, Gordon Food Service supplies restaurants and institutions across of the United States and Canada.

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